Cookies policy

Last updated: 25 May 2018

This page sets out the cookies used on our sites and how to opt out of or reject cookies. For our full Privacy Notice click here.

Lonely Planet is committed to protecting your personal information when you are using our services. We strive to make and safe and enjoyable environments for you to use. We have created this separate cookies policy in order to provide comprehensive information about Lonely Planet’s use of cookies across its sites.

This policy provides the following information for users:

Information about cookies

What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile device (referred to here as a "device") browser from a website's server and is stored on your device's hard drive. Each website or third-party service provider used by the website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website or third-party service provider to access the cookies it has already sent to you, not the cookies sent to you by other sites or other third-party service providers. A cookie will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

What is a browser?

A browser is an application that allows you to surf the internet. The most common browsers are Chrome, Internet Explorer, Firefox and Safari. Most browsers are secure and offer quick and easy ways to delete information like cookies. Please see the section below Change your Browser Settings

What do cookies do?

Cookies record information about your online preferences and allow us to tailor the websites to your interests. Information supplied by cookies can help us to analyse your use of our sites and help us to provide you with a better user experience. For example, you may choose to personalise the content of a website in order to see the latest news and weather for your region. In order to do this, a cookie is placed on your device to remember where you live so that we deliver the information that has been requested by you. This is a prime example of how cookies are used to improve your experience of a website.

Change your Browser Settings

You can choose how cookies are handled by your device via your browser settings. The most popular browsers allow users to a) accept all cookies, b) to notify you when a cookie is issued, or c) to not receive cookies at any time. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided, spoiling your experience of the website. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

First-party Cookies

First-party cookies are set by the website you are visiting and they can only be read by that site.

Third-party Cookies

Third-party cookies are set by other organisations that we use for different services. For example, Lonely Planet uses external analytics services and these suppliers may set cookies on Lonely Planet’s behalf in order to report what’s popular and what’s not. The website you are visiting may also contain content embedded from, for example, Facebook or Instagram and these sites may set their own cookies.

Session Cookies

Session Cookies are stored only for the duration of your visit to a website and these are deleted from your device when your browsing session ends.

Persistent Cookies

This type of cookie is saved on your device for a fixed period. Persistent cookies are used where we need to know who you are for more than one usage session. For example, if you have asked us to remember preferences like your location or your username.

Flash cookies

Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users.

Flash Cookies work in a different way to web browser cookies; rather than having individual cookies for particular jobs, a website is restricted to storing all data in one cookie. You can control how much data, if any, may be stored in that cookie but you cannot choose what type of information is allowed to be stored. You can manage which websites can store information in Flash cookies on your device via the website storage settings panel on the Adobe website.

Web beacons, clear GIFs, page tags and web bugs

These are all terms used to describe a particular form of technology implemented by many websites in order to help them to analyse how their site is being used and, in turn, to improve your experience of their site. They may also be used to target any advertising being served on the web page you are viewing.

A web beacon (or similar) usually takes the form of a small, transparent image, which is embedded in a web page or an email. They are used in conjunction with cookies and send information such as your IP address, when you viewed the page or email, from what device and your (broad) location.

How does Lonely Planet use cookies?

Cookies enable us to identify your device, or you when you have logged in. We use cookies that are strictly necessary to enable you to move around the sites or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences, for example. We also use cookies to help us to improve the performance of our sites to provide you with a better user experience.

Typically, we use cookies to deliver the following services throughout the pages of our sites:

  • To enable us to recognise your device so you don't have to give the same information repeatedly;
  • To recognise that you may have requested that we remember your username and password so you don't need to enter your details each time you visit a site;
  • To ensure that if you are purchasing a product or service via our sites, your experience is smooth and secure;
  • To record what people like and don’t like on the site and the popularity of various elements of the site so that we can ensure that it works properly at points of high usage. Lonely Planet also uses a number of independent measurement, advertising and research companies. They gather information regarding the visitors to Lonely Planet on our behalf using cookies, log file data and code which is embedded on our website. Lonely Planet uses this type of information to help improve the services it provides to its users.

    Our sites contain advertising. Cookies may sometimes be used to deliver advertising and marketing messages relevant to you – a practice across the internet and known as behavioural marketing.

Advertising and Behavioural Marketing

Behavioural Marketing technology gives users and advertisers a more valuable and unique experience by delivering advertising and content that is more relevant to the user. The system we are using is a type of "onsite behavioural marketing" which uses cookies to discover general information about which pages on our sites you visit. It also looks at IP addresses to add general information about the country, city or region in which you are located, along with your domain name (e.g. what internet service provider you use). This information enables you to be grouped with other people of similar interests and places you in a "market segment".

We may then display advertisements on the sites which we believe people in your market segment will find relevant. We consider that this makes the advertising more interesting and useful to you, and also helps us increase the value we get out of the sites and from our advertisers, and therefore ultimately gives us a greater ability to invest in great content for the benefit of all our users.

It is important to note that at no time will we or our service providers attempt to identify you individually, and at no time do we know who you are or what pages you individually have been looking at - we simply aggregate the relevant information to create the market segments of groups of people. We will at all times seek to comply with the regulatory framework applicable to onsite behavioural targeting technology in our implementation of it.

How to opt out of Online Behavioural Advertising

The following table shows the 3 main associations that represent advertising networks. You can visit their websites to opt out of all cookies served by their members. Typically, they will scan your device for a few seconds to see what cookies are currently set and then provide you with the facility to opt out on an individual basis or completely from all cookies.

Body Link to Opt Out
Internet Advertising Bureau (IAB) YourOnlineChoices
Network Advertising Initiative (NAI) Network Advertising Opt Out
The Digital Advertising Alliance DAA Opt Out

Alternatively, you can visit the following sites to opt-out of the main Ad networks used on Lonely Planet’s website:

Third-party Ad Servers Link to Opt Out
Amazon Click Here to Opt Out
Criteo Click Here to Opt Out
Google Click Here to Opt Out
Rubicon Project Click Here to Opt Out
Lotame Click Here to Opt Out
Scorecard Research Beacon (by Comscore) Click Here to Opt Out
Qantcast Click Here to Opt Out
Facebook Click Here to Opt Out

Cookies we set on our sites

We use cookies to manage and improve your website experience, the following lists the cookies currently in use:

This cookie enables the Lonely Planet web server to know your log-in status (if applicable) to enable community features such as the forum, member profiles and private messages.

lp_session and lp_luna_session_id
These cookies enable the Lonely Planet web server to know your log-in status (if applicable) to enable community features such as the forum, member profiles and private messages and any other features that may be available as a logged in user.

Where you wish to login to using a social media account, this cookie enables Lonely Planet to speak to facebook/twitter/google and use your social media account details to log you in

Where you leave in order to login using a social media account, this cookie enables Lonely Planet to return you to the page you last visited on once you're logged in.

lpCurrency & currency
These cookies are used to present consistent currencies are used when displaying prices for products and services, including; books, ebooks, accommodation, flights, tours and activities.

This cookie enables Lonely Planet to display a success message or an error message to you if errors occur whilst you're logging in or updating your user profile data.

This cookie contains user locale information; specifically country and language. It’s used to when displaying shipping addresses and determining your currency. It expires after 1 year.

This cookie enables the Lonely Planet web server to manage the items and status of your shopping cart. It expires after 2 weeks.

This is a general purpose session management cookie used to manage your experience customer feedback and support services provided on the website. It expires after 1 year.

This is a general purpose session management cookie used to manage your experience on the site homepage. It expires after 1 year.

This is a general purpose session management cookie used to manage your experience when researching and booking accommodation on a site, this includes using cookies to remember the check-in and check-out dates (so you do not have to enter this in each time you search for properties). It expires after 1 year.

This is a general purpose session management cookie used to manage your experience on a variety of category pages including; Insurance, Flights, Adventure Tours, Car hire and Weather. It expires after 1 year.

This is a general purpose session management cookie used to manage your experience on the section of the website. It expires after 1 year.

This is a general purpose session management cookie used to manage your experience when using the “Essential Information” within the Destinations section of the website. It expires after 1 year.

This cookie enables the Lonely Planet web server to serve notifications for the Thorn Tree travel forums.

This cookie is saved when user reports post as spam. Thanks to this the post becomes invisible to the user immediately, even before a moderator takes action. The cookie expires after 1 hour.

This is a general purpose session management cookie used to manage your experience when using the “Destinations” and “Inspiration” sections of the website. It expires after 1 year.

This cookie is used to identify users who have recently signed up for a member account to manage what you see when during the initial account setup stage. It expires after 1 year.

vanity_id & _v
These cookies are used to enable multi-variant testing of new features. The cookie contains a unique user identifier and the variant of a test a user is currently being exposed to.

This cookie is used to identify users who have signed in to the site.

This cookie is used by Lonely Planet’s online shop to keep items in your cart while you browse around the Shop and then finalises your session when you check-out.

Cookies set on our site by our commercial service providers

We use a range of third-party services on our site - from statistics packages to advertising, video delivery, content delivery and even low level techie functions like load balancing our servers so that they are always available when you want to use them. Some of these services require the use of cookies to work properly. These services include:

Statistics / Analytics


Google Analytics provides anonymous statistical information for us. They process IP addresses and information from other cookies used on our sites so we know how many page views we have, how many users we have, what browsers they are using (so we can target our resources in the right way to maximise compatibility for the majority of our users) and, in some cases, in which country, city or region they are located.

This cookie is associated with Google Universal Analytics. This cookie is used to distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. It is set to expire after 2 years.

This cookie is associated with Google Universal Analytics, it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.

Crazy Egg

This cookie is used to collect information about how visitors use our sites. We use the information to compile reports and to help us improve the sites. The cookies collect information in an anonymous form. It is set to expire after 5 years. See the Crazy Egg privacy policy for further details:

If you would like to opt out of these Analytics cookies, you can do so by using the links below:
Google Analytics -
CrazyEgg -


Web hosting and content delivery




This cookie is set by Fastly, our content distribution network (CDN) the service is used to speed up your browsing experience by serving web content from a data center closer to your location.




This cookie is used by our web hosting service provider Amazon Web Services, specifically with the Amazon Web Services Elastic Load Balancing functionality for routing client request on the server.




Brightcove is an online video platform that we use to help us enable video content to play in your browser.



Google AJAX Search API

This cookie enables us to provide you with search functionality on



Other commercial service providers



sailthru_hid & sailthru_bid

These cookies are associated with the email service provided by “SailThru”, and are used to manage subscribers of the Lonely Planet email newsletter and to collect information about subscriber activity on the website.



TrackJS and TJS

These cookies are used when capturing and logging javascript errors. The cookies are set to never expire.




Usabilla is a tool we use to run surveys on our sites so that we can get to know our audience better.




Taboola is a content platform that allows us to serve links to Lonely Planet content on other sites so you can click on them and come back to




Is similar to Taboola, and enables us to serve links to our content within our sites and


Further Information

On a quarterly basis, we conduct an audit of all cookies being used across the website portfolio.

Please contact the Data Protection team at Lonely Planet if you would like more information on the cookies that we use and their purposes.

Policy Last Updated: 25 May 2018

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